Public Relations Strategy

The International University of Travnik in Travnik is an educational-scientific institution which, within its main activity of higher education, independently performs basic academic studies of the first, second and third cycle. The vision of the International University of Travnik in Travnik is to achieve a high level of intellectual development and contribution to the economy and society of Bosnia and Herzegovina, and by applying European standards in higher education becomes a leading reference and respectable higher education institution in the region and internationally.

In order to achieve its vision, mission and goals, it is very important that the International University of Travnik in Travnik has good communication with its target groups as well as their timely and accurate information. Based on these needs, the International University of Travnik has built its public relations strategy, which we present in the following chapters.

The vision of Travnik International University in Travnik provides a clear strategic focus for the future and articulates the way we want to fulfill our vision of a world-class civic university focused on research that addresses major societal challenges.

This PR strategy sets out how we will reflect our vision through a range of creative communication methods aimed at a number of key audiences.

You can download the full text of the Public Relations Strategy of the International University of Travnik in Travnik in the document Public Relations Strategy